Your signage is an extension of your brand. It is a visual and textual representation of who you are and what you want to say.
It’s one of the most important impressions you can make on your customers and your employees. So make sure that everyone is able to access and interpret your signage. One way to do that could be by contacting a houston sign company or others like them in your area, so that they can understand your brand and design a signage that would be appropriate for your business to attract more potential customers. Or you might be missing out on something really important.
These days, signage is something that’s becoming more and more integrated with the infrastructure and landscape of urban spaces. Custom property communication displays that create informed and safe buildings to reassure tenants and residents are becoming the norm. Companies like Captivate and others like it are specializing in this kind of real estate signage, and therefore it has become paramount to introduce accessibility into the picture.
Here are 7 DOs and 7 DON’Ts to create accessible signage. Follow these tips to help your business communicate in the most inclusive and accessible way possible.
1. Let trees or branches obscure your signage.
2. Use small lettering or obscure fonts. (Consider using something like the hot wheels font, which is clear and big in size.)
3. Obstruct the area directly in front of the sign with bins or benches which prevents people getting close to them.
4. Use similar colors for the letters and the background of the sign.
5. Place too many signs in one place because it creates confusion.
6. Omit a sign where there should be one!
7. Position the sign too high for seated users to read.
1. Pay attention to the material you use. Some signs reflect too much light rendering them difficult to read at certain times of the day.
2. Place your signage in easy-to-access places e.g. not behind an open door.
3. Be succinct and single-minded with your signage. One instruction per sign is best.
4. Use well spaced, simple lettering for legibility.
5. Use accessible color schemes to enhance contrast between your message (important) and your background (decorative).
6. Check with a native speaker if you’re translating a sign. You may inadvertently convey something completely different!
7. Use action words where possible e.g. Slow Down vs. Hazard Ahead.
So, now you have some simple steps to help make your signage more accessible. You can use these tips to design your own sign or you can also get it designed by a signage brighton firm or a designer near your area.
Creating an inclusive environment through accessible signs is always good; for society and for business!